Thursday, March 8, 2018

The Sweetness Run by Wendys Donuts.

"Take a step forward, dip your toes in the pool of ridiculousness and come get your giggle on."

                                      Image source:- google

The Sweetness Run by Wendys Donuts is an ecstasy for the mind and the soul. I wasn't expecting such a fantastic story line up when I started reading the novel but the writer has done a miracle with his extraordinary words. The story is something that every youth can relate to especially if you are diehard football and party animal. 

A good story from a good writer is something that you can feel and relate to. The starting of the novel was something that amused me you really need balls (chocolaty red) to write such things in a novel and describe it so vividly that you can picturize what the author has been talking about. The author is also packed up with strong vacabulary which also makes the novel intresting to read and informative. It was wholly an enchant to be the reader of this novel.

I won't disclose the story here. It's always good to be curious while reading a novel. A great novel from Mr. Donuts. Looking forward for the volume 2. 

Thursday, February 22, 2018

Meet the ENDS and not ban them.

The World Health Organization Global TB report 2016, states that India accounts to a whopping number of 2.8 million of the total 10.3 million new TB cases globally. Moreover, research also states that deaths caused by oral cancer in India, cross over 10 lakh annually. These numbers are alarming, India, is at the brink of a health care crisis while under nutrition could be the major cause for the TB endemic, the increase in the consumption of tobacco cannot be ignored. With every passing budget the Finance Minister announces a hike in the excise duty of tobacco and related products. In 2017, pan masala products, containing tobacco or gutkha the excise duty had increased to 12 percent from 10 percent while for other unmanufactured tobacco it raised to 8.3 percent from 4.2 percent earlier. The excise duty on non-filter cigarettes of length not exceeding 65 mm had been raised to Rs 311 per thousand from Rs 215. In 2016, the government had increased the excise and customs duties on cigarettes by 9 per cent.  This year tobacco and related products were placed in the highest GST bracket of 28 percent plus a 5 percent cess on tobacco and related products. Apart from this, in the past few months there has also been a debate on the packaging warnings that are issued on the cigarette packs.
But the real question here is, do these measures have a substantial impact on the sale and consumption of tobacco or related products? Tobacco consumption has emerged as a major health problem in India, along with diabetes and cardiac diseases. The high amount of nicotine and chemicals in traditional cigarettes are addictive and makes it almost impossible for one to quit. The need of the hour is to look at an alternative that will help addicts wean off the habit and eventually quit smoking. Vaping, should be considered as an alternative in this endeavor.

In a recent step against cancer-causing substances, Tobacco Control Division of the Union Ministry of Health and Family Welfare has circulated a notice to withdraw the amendments of Cigarettes and Other Tobacco Products Act (COTPA), Bill 2015 from the public domain for modification. The new expected modified amendments will include action against promoting E-cigarettes / Vaping devices. “The government and ministry should look at vaping with a holistic approach and not jump to conclusions without proper research. We believe that regulation of ENDS will provide 120 million smokers access to technology that can create the difference between life and death for them. A blanket ban is not a solution, but a violation of fundamental right to choose better and safer alternatives over smoking,” said Nilesh Jain, founder,

Vaping is considered as a harm reduction tool, according to experts. Vaping is an act of inhaling and exhaling the vapor produced by an electronic device—a battery-operated device which vaporizes a flavored liquid made of propylene glycol, glycerin and flavorings. In the month of November launched a campaign #nosmokenovember and received several testimonials from customers who shared their experience and spoke about the change that they experienced as they shifted from smoking cigarettes to vaping. The also participated in a health and wellness expo. This was the first time a vaping brand was a part of such an event where even doctors, nutritionists and fitness enthusiasts were curious to know about the benefits of vaping. “We believe that the awareness about vaping in India is bare minimum and banning it will only escalate the problems that the government is already facing. The products will be sold illegally and the product quality can also be compromised. Currently all the products we are selling are ISO certified,” added Jain.

If we look at the US, the FDA policy is working on shifting the focus from tobacco to nicotine and working towards a far-reaching impact on public health. Evidence demonstrates that alternative products designed to reduce harm have a place in helping people's health outcomes immediately. Clearly, more research needs to be done to validate harm reduction especially in India, which has a huge tobacco burden and where access to public healthcare is minimal at best. Making the role of preventive measures is even more critical. Indian regulators and the health ministry must also take a step towards new policies and encourage harm reduction alternatives, the public health benefits can be unprecedented.

Public Relation PR companies- The Master in making Public Image of Parties and Leaders..

Nowadays there is an increase in competition among the companies. Marketing is been done to promote their product best in the market, that why in a strategic point of view there is an increase in Public Relation Companies. In India as per estimation make by ‘Assocham’ an Industrial Organization, the business of Public Relation are increasing at the rate of 32% annually. In 2008, PR Industry had an annual turnover of $300 crore which has now reached $1000 crore. The logic behind this increase is that in the era of economic boom, every company is trusting ‘Public Relation’ to grow their sales and turnover. But ‘Assocham’ worry about the lack of versatile people in this fast-growing industry.
These PR companies are now working in the political field also. Now for winning the election and taking advantage over their Political opponent, many Political Parties and Leaders are taking the help of PR Companies. Doing Public Relation Campaign and making a grip on Public Pulse this work is also given to Public Relation Company. In 2014 Lok Sabha election, Bhartiya Janta Party openly commences election campaign with the help of PR company. These companies show their abilities and Narendra Modi gets benefits because of this. To fight against its Political Opponent Congress Leader Rahul Gandhi has taken a help of PR Company. This company helps to increase shares and like in its Social Media Account.
In Next election, every Political Party is going to take help of PR Company. Party Leader confirms that no one wanted to give 4-5 hours at the Party Office to make a future strategy. So Political Parties are helpless and have to take help from PR companies. From making slogans, preparing promotional material for the party and their leader to brightening the Leader image all work are now been done by these PR companies and Party Leaders have to follow their plan according to PR companies.
The effect of PR companies on election cannot be ignored. Now Big Political Parties are not hesitating to take help of PR Companies. The PR Companies which are working for Political Parties have started their homework much before the election. PR companies built a Positive image of the candidate in front of the Public. With Image Building, company makes impression on the mind of the public by conducting various campaigns.
In this era of Public Relation and Digital Marketing, the PR companies have to make the election work fully planned and managed. All the work of election is been manage by PR companies in their own way. They are making a positive environment for Candidate through Digital Campaign, Social Media Promotion, by E-Mail and SMS marketing. By Digital Campaign, the Candidate speech is been broadcasted and recorded, further, these recorded speeches are been reaches out to every person. From the content of speech to their body language all studied are been done through recording the speech. Other than this regular contact are been made by sending various E-Mail and SMS. At the time of the election, one can reach out its voters and attack opposition by delivering the quality speech only. That the reason now PR Companies are deciding the Speech of Leader according to their strategies.
Writer Atul Malikram is the director of Building Reputation, PR and Digital Communication Company since 1999 and Political Analyst.

The National Inclusion Cup 2018 A CSR initiative of Sony Pictures Networks India.

Mumbai, February 20, 2018
Sony Pictures Networks India (SPN) is proud to be sponsoring the 2nd edition of the National Inclusion Cup(NIC), which is the only national football tournament of its kind for underprivileged youth. TheNIC is being held from 20th-23rd Mar’18 at Tiger Play, Lokhandwala, Mumbai and is organised in partnership with the NGO, Krida Vikas Sanstha (Slum Soccer).
The first edition of the NIC in Feb 2017, saw participation of 40 teams (24 men and 16 women) from different states of India and a team from Nepal.  The best performing players from the NIC were selected to represent India in the Homeless World Cup 2017, in Oslo, Norway. A portable pitch along with sidings was also imported from Scotland through SPN support to help them practice for the Homeless World Cup. Team India had their best performance ever in the tournament as the Indian women’s team ranked 7th and men’s team stood at 18th.
This year the number of teams have increased from 40 teams last year to 50 teams including two teams from Nepal, covering close to 500 youth. There are 8 new states added to the tournament and representation from the North East has increased. With the aim of having equal representation of women, the second edition of NIC has successfully achieved an increase in the number of women’s team from 16 to 25. Several Youth leaders (about 12-14) who underwent another SPN supported ‘Game Changers’ program for building community leaders, are either leading some state teams or actively involved in bringing the teams together. This year the tournament is being played on two pitches in parallel, as compared to one last year.
Teams from the following states are participating this year:  Maharashtra, West Bengal, Assam, Tamil Nadu, Andhra Pradesh, Madhya Pradesh, Haryana, Jharkhand, Chhattisgarh, Vidharbha, Orissa, Gujarat, Delhi, Jammu and Kashmir, Uttar Pradesh, Kerala, Meghalaya, Punjab, Telangana, Uttarakhand, Goa, Manipur, Bihar, Rajasthan as well as Nepal.
Slum Soccer also invites entries from organizations like Ekjut, Childreach International, United women’s football, North East Indian goal, Maher, Narmada group of institution and Sportskedia to participate in the event.
Empowering India’s youth through sports is a key focus for SPN as it aims to influence the sports narrative in India through its on air and off air initiatives. Through its partnership with Slum Soccer, SPN aims to be a cornerstone of support in helping shape the lives of underprivileged youth through football. With SPN’s constant support, the Slum Soccer team has been able to encourage participation, increase reach and provide top notch training to the participants.
SPN is committed to co-creating India’s social development agenda through its focus on education, empowerment and environment. The objective of SPNs social impact initiatives is to promote the spirit of ‘Ek India Happy Wala’.

Smriti Krishna Singh, CHRO, Sony Pictures Networks India (SPN):
“We are pleased to be providing India’s youth from less-privileged backgrounds the opportunity to improve their lives via. football & other community leadership programs. The increase in reach of the NIC and the infectious energy of nearly 500 youth from all over India is indication that we are on the right path. We aim tocontinue providingthem access to equalopportunities and hope to harness their energy so that they can build a better tomorrow.”

Vijay Barse, Founder, Slum Soccer:
“It is such a proud moment for every one of us at Slum Soccer that this event is growing in size and stature with every passing year. Our mission is to spread our wings as much as possible and engage with as many youth as possible through the National Inclusion Cup. We thank Sony Pictures Networks and all our partners in giving wings to our vision and look forward to their continued support.”

About Sony Pictures Networks India (SPN)
Sony Pictures Networks India (SPN), is a subsidiary of Sony Corporation which owns and operates the Sony Entertainment network of television channels.

SPN comprises 31 channels including Sony Entertainment Television (SET and SET HD), one of India's leading Hindi general entertainment television channels; MAX, India's premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great India Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the FTA channel for Hindi movies; SAB and SAB HD the family-oriented Hindi comedy entertainment channels; PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from SPN’s content library; PIX and PIX HD, the English movie channels; LePlex HD showing critically-acclaimed Hollywood films; AXN and AXN HD, the action and adventure-oriented English entertainment channels; Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; MIX a refreshing Hindi music channel; ROX HD, a channel for contemporary Hindi music; YAY!, the kids entertainment channel; Sports Network comprising 11 sports entertainment channels – SONY SIX, SONY SIX HD, SONY ESPN, SONY ESPN HD, SONY TEN 1,  SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD, SONY TEN GOLF HD; SonyLIV - the digital entertainment VOD platform, SPN Productions, the networks’ film production arm and Sony Pictures Networks Distribution Pvt Ltd. (SPND) that distributes the networks television channels across different genres and languages through multiple content delivery platforms. SPN reaches out to over 700 million viewers in India and is available in 167 countries.

The network is recognized as an employer of choice within and outside the media industry. SPN is a recipient of several awards, including the ‘Aon Best Employers India’ Award in the 2017 edition in recognition of SPN’s unique workplace culture and exceptional people practices, consistently ranking amongst India’s Top 10 Companies with Best Health & Wellness Practices by SHRM & CGP Partners, listed by Working Mother & AVTAR as one of the 100 Best Companies for Women in India in 2017 and adjudged one of India’s Great Mid-Size Workplaces for its distribution business by the Great Place To Work® Institute in the 2017 edition.

Sony Pictures Networks India Private Limited is in its 23rd year of operations in India. Its subsidiaries include Sony Pictures Networks Distribution India Private Limited, MSM-Worldwide Factual Media Private Limited, MSM Discovery Private Limited, Taj Television (India) Private Limited, Aqua Holding Investments [Pvt.] Ltd., and Bangla Entertainment Private Limited.

Sunday, February 18, 2018

TICKER launches new product - “TICKER MARKET” - Freedom from multiple apps.

Indore 17th February 2018: Tickerplant Limited (Ticker), a fully owned subsidiary of 63 moons Technologies Ltd. is pleased to announce the launch of a completely new and feature enriched market communication application, called “Ticker Market™” covering almost all asset classes like equities, commodities, currencies, mutual fund etc.
With the launch of the new app, Ticker aims to offer a quality product at zero cost for the common investors.
The app includes innovative features like market analysis, video communication, fund details, learning tools, IPO section etc. Some of the features like ‘Ticker TV™’ and ‘Trade Now’ etc. are segment first features.
The section “TRADE NOW” can be accessed for investment into equity markets. The users of the app will be able to open account with entities featured in this section as well as can see the product/ services offered by them.

As an added benefit to investors, they can also watch views about markets and economy from   participating economists’/ research heads/ experts. It is expected that many such market experts and others will be a part of the ‘Ticker TV™’on a regular basis.
The app has been launched through a curtain raiser program in Indore on 17 February 2018.  “For the first time, all popular segments of the Indian capital market along with retail friendly features like IPO, Ticker TV™, Learn, MF etc. are getting included in a single app. Apart from “Ticker Market™”, the year 2018 will see nine new products from Ticker. Some of them will take the help of even machine learning and artificial intelligence. Ticker’s user base has recently crossed 1000 institution mark and is aspiring to cover the entire value chain of the financial market information”, said Mr. ArindamSaha, Joint CEO, Ticker.
During same function in Indore, Ticker has launched few powerful reports covering the agriculture market including various varieties of oil and oilseeds products. “Correct and timely market information helps in decision making. Ticker’s new app will help trade, industry and farmers in getting updated info and will help them in their business”, said Dr. B V Mehta, Executive Director, Solvent Extractors’ Association of India. The reports covering Mustard, Crude Palm Oil, Refined Soya and Groundnutwill be a part of Ticker’s flagship product Ticker MVT™ (desktop solution) and Ticker MVM™ (Mobile based solution).

About TickerplantLimited (Ticker)
Ticker is one of the leading global content providers in the financial information services industry that integrates and disseminates ultra-low latency data feeds, news and information. Real-time market data and information is distributed in a user-friendly and flexible format on Ticker’s own state-of-the-art platform as well as on third-party websites, including mobile phones.

Ticker’s adoption of open technology standards allows it to integrate content with rich features and analytical tools, enhancing customer experience through customized delivery and display of data and tools.Resilient data management system and dedicated teams of information and technology specialists ensure the highest standards of data security, completeness, quality and authentication. In 2018 the organization has plans to launch 9 products covering the wide spectrum of data, information and analysis. 

For further information / media queries, contact:
Atul Malikram | 9755020247

Ashok Leyland Launches Captain Haulage and 3718 Plus Trucks in Indore.

Introduces Haulage trucks with Unitized Wheel Bearings

Indore, February 16, 2018: Ashok Leyland, flagship of the Hinduja Group, and one of the largest commercial vehicle manufacturers in India, launched Captain Haulage and 3718 Plus, the BS-IV trucks with iEGR (Intelligent Exhaust Gas Recirculation) engines in Indore today. Ashok Leyland also introduced Haulage Trucks with maintenance free Hubs i.e., with Unitized Wheel Bearings.

Present at the launch, Mr. Anuj Kathuria, President, Global Trucks, Ashok Leyland Ltd.,said, “Ashok Leyland has been gaining customers’ trust across the country, across segments. This has been possible owing to our winning combination of products, our innovation-led technologies and our customer-first approach. Madhya Pradesh has been one of our key focus market and our customers here are seeing the value in investing in our products. As part of our strategy to further grow and strengthen our leadership, Captain Haulage and 3718* Plus will play an important role. Both will be leading from the front in delivering our brand promise of ‘AapkiJeet. HamariJeet’ to our customers. 3718 has won Flywheel Truck of the year Award. The winning combination includes competitive price point, higher fuel efficiency, more payload and heavy duty aggregates resulting in lower operating cost, maintenance cost, better maneuverability and durability. All of this combined with our innovative iEGR technology, will help reduce operating costs for customers, resulting in higher profitability.”

The Captain Haulage trucks are especially designed to deliver higher uptime and faster turnaround time to meet the high productivity demands of the logistics industry. Captain is powered by the H series CRS engine with iEGR technology, and offers high initial pickup, superior drivability and unmatched fuel economy. With international styling and comfort and designed for the Indian operating conditions, the Captain offers the best-in-class cabin which is available in both AC and non AC versions. These vehicles also come with an essential safety feature, Frontal Crash Protection. This feature helps the vehicle to absorb the impact in case of an unfortunate incident of head-on collision and keeps the occupants of the vehicle safe.Captain Haulage Trucks are available in 25T, 31T & 37T GVW segments.The range is built for a wide number of applications like Market Load, Parcel, Tankers, Cement Bulkers and Containers.

3718 PLUS is latest addition in 37T segment which is one of the fastest growing segments in CV industry. This offers another 10% fuel savings, 225 kgs of more payload and 10% extra tyre life from new technology tyres. 3718 PLUS offer the best maneuverability through optimal overall length, 27.5 ft.& 29.5 ft. loading span options, and appropriate positioning of lift axle.

In Trucks with Unitized Wheel Bearings, grease is packed for life and no periodical hub greasing, end play adjustment or bearing replacement are required. It also helps in improving tyre life. Unitized Wheel Bearings are now available as an optional feature on 37T & 31T range and will expanded to other ranges progressively.

For further information / media queries, contact:
Atul Malikram | 9755020247

V.I.P Industries Limited launches ‘VIP Lounge’ in Muzaffarpur.

The store will exclusively sell brands such as VIP,Caprese, Carlton, Skybags& Aristocrat.
Muzaffarpur, 16th February 2018: India’s leading luggage brand, V.I.P Industries announced the launch of its third exclusive brand outletin Muzaffarpur. With an approximate of 2500 square feet area, it is the largest store in Eastern India. The loungewill sell the latest styles of trolleys, handbags, backpacks and luggage bags from VIP, Carlton, Skybags, Caprese& Aristocrat.

Opened in front of MotiJheel, the VIP Lounge is a one-of-a-kind destination luggage store. The grand opening was a testament to the fact that this store is indeed a ‘gift’ to Muzaffarpur.The store was launched at the hands of Mr. Amiya Prakash, Head Retail, VIP Industries.

Present in India for more than four decades V.I.P Industries is known for the quality and durability of its products that have been used by generations.  The company has over 250company-managed stores and around 300 franchise stores present all over the country. Additionally, the company also works with over 1500 multi-brand dealer & 3000 plus multi brand retailers, ensuring mass sales of products across its portfolio.

Talking about the launch of its 3rd exclusive store in Muzaffarpur,Mr.SudipGhose,Sr. Vice President – Marketing, Sales & Service, V.I.P Industries Limited says, “We are extremely delighted to expand our existing footprint in Muzaffarpur, which is one of the key markets for our brand; contributing significantly to our growth. Our wish is to serve people from all segments with the variety of offerings that constitutes VIP Industries. This store takes our vision forward by one step. We hope to open many more VIP lounges in the years ahead.”

Offering the best to their consumers, VIP Lounge will host all the latest launches for its brands from today.

About V.I.P. Industries Ltd: 
Established in 1971, VIP Industries Ltd. is Asia's No. 1 luggage manufacturer. Its four factories produce nearly five million pieces a year, making it the second largest producer of luggage in the world. The state-of-the-art VIP Design Lab at Nasik has to be credit several international patents and design registrations. Since inception, the company has kept in step with the changing need and taste of the discerning and quality conscious traveler. VIP Industries already has a global footprint with its products available not just across India but also all over Middle East, the UK, USA, Germany, Spain, Italy and select African and South East Asian countries.

For media queries, please contact:
Atul Malikram |  9755020247